Know Your Customer Procedures

It’s often said that in order to provide the best possible service, you need to look at your business from the client’s perspective. After all, they probably see your business in an entirely different light to you personally. The better you understand your customers, the easier it becomes to drive sales in the right direction. Hence, the quality and effectiveness of your ‘Know Your Customers’ procedures - or KYC - can and will make all the difference. By determining what they want and how they expect it to be provided, you essentially have a blueprint for success. Rather than assuming you know customers what they want, it’s better study your target audience to obtain the information you need. If you can see your business from the perspective of your customers, you’ll know exactly how to win them over.

This informative ‘Know Your Customers procedures’ (KYC) tutorial has been designed for business owners, managers and anyone working in customer service at any level. Learn how to define and better-understand your primary target audience, while exploring the client-business relationship and the importance of active listening. Discover what it takes to delight every customer and nurture invaluable brand loyalty.