Selling Over the Phone

Telesales - aka selling over the phone or sales over the phone - have always played a key role at the heart of millions of businesses globally. Telemarketing represents a unique powerful element of the wider marketing mix. Handled skilfully, telephone selling can be even more effective than an in-person sales pitch. But at the same time, it takes a comprehensive understanding of the limitations of telephone communications to focus exclusively on its advantages. To master the art of telephone selling is to become a priceless asset in the eyes of employers and business owners worldwide.

This insightful tutorial is aimed at anyone involved in selling over the phone at any level, along with those responsible for employee supervision, training and development. Explore the unique benefits and potential value of telemarketing, along with how to build rapport with customers and deliver messages effectively. Learn how to handle cold and warm calls more efficiently, stay out of ‘voice mail jail’ and become a more capable, confident seller when making sales over the phone.