Performing a SWOT Analysis

SWOT analysis – also referred to as the SWOT matrix – is a popular and highly effective strategy for business establishment, development and ongoing improvement. SWOT is an abbreviation for the strengths, weaknesses, opportunities and threats identified within and surrounding the respective organization.  Performing a SWOT analysis involves the identification and consideration of all key internal and external factors that may affect the future performance of the company.  While strengths and weaknesses constitute internal factors, opportunities and threats are typically external/environmental. SWOT analysis is typically carried out as part of wider corporate planning processes, in order for the organization to establish financial and operational goals for the short- and long-term alike.

Discover how to make SWOT analysis work effectively for your organization, with the help of this exclusive tutorial.  Learn how to measure the ‘health’ of your organization using a balanced scorecard, while exploring an overview of Middleton’s Brand Matrix.  Find out how to accurately interpret and work with the data/results of the evaluations you carry out, gain a better understanding of your brand’s overall architecture and how performing a SWOT analysis can help enhance your performance and position as a leader in your field.