What is Brand Positioning 

Effective branding is all about isolating your unique selling points and showcasing them before your target audience.  What is it that separates your organisation, your products and your services from those of your rivals?  Are you the cheapest on the market, or the most exclusive?  Do you take customer service to the highest possible level, or simply focus on efficiency?  Are you about tried and tested experience, or maverick innovation?  What is brand positioning and why should you care? It’s important to remember when establishing a brand that you cannot be all things to all people.  Instead therefore, you need to think about the kinds of characteristics that are most likely to resonate with your target audience – building your brand and your image around these traits/values accordingly.

Delve deeper into the brand establishment and development process with this exclusive professional tutorial.  Learn how to write an effective style statement, create a visual identity your target audience will respond positively to and gain a better understanding of touch points.  Discover the secrets to developing an effective brand name, creating powerful slogans and launching your brand for immediate and ongoing success.