Home / CPD Modules / Marketing / Introduction to Marketing
Nothing has greater influence on the success or otherwise of any organisation than marketing. Quite simply, the effectiveness of a brand’s marketing strategy will make or break the business as a whole. Strong and influential marketing can make extraordinary success stories of the humblest and most modest of start-ups. Marketing exists to paint a positive and authoritative picture of both your business and the products/services you offer. It also ensures that your target audience knows you exist in the first place. As one of the most critically important elements at the heart of every successful business, demand for skilled marketers on a global basis has never been higher.
This outstanding ‘introduction to marketing fundamentals’ tutorial has been designed for business owners, managers and anyone working in marketing at any level. Study a broad overview of the contemporary marketing profession, along with a detailed breakdown of the marketing mix and the differences between selling and marketing. Learn the true value and importance of marketing as a whole and find out which kinds of careers are available as a marketer.
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No prior knowledge is required to take this unit.
| Course at QLS | |
|---|---|
| Study Method | Online |
| Course Duration | 10 Hours |
| Start Date | on going |
| Awarding Body |
