Components of Marketing Environment 

The key to successful marketing lies in carefully and comprehensively considering all important factors affecting the marketing environment.  Far from existing in a vacuum, marketing strategies are required to take into account any number of internal and external influences.  The wider marketing environment at the time a strategy is devised must be analysed in detail for the resulting strategy to be effective.  From consumer trends to the latest innovations to the current habits of competitors and so on, there’s much to be taken into account when devising an effective marketing strategy.  Given the fact that the marketing environment is constantly changing and evolving, marketers must be uniquely and consistently flexible and dynamic in their approach.

Discover how the various components of the marketing environment affects the development and implementation of marketing strategies with this exclusive tutorial.  Study the specifics of the external environment and internal environment alike, along with situation analysis and micro/macro environmental factors.  Learn how to work with a variety of essential data to create marketing strategies that work.