Communications for Small Business Owners QLS Level 3

Unit 1

Elements of Communication

The unit 1 covers the following topics:

• Key Communication Components
• Business and Marketing Strategy
• Your Mission, Vision, and Values
• Resources
• Public Relations Plan
• Components of Your Public Relations Plan
• Elevator Pitch and Executive Summary
• Delivery Tips

Unit 2

Developing a Communications Plan

The unit 2 covers the following topics:

• Introduction
• Selecting Your Communications Destination
• Choosing a Communications Route
• Establishing a Communications Vehicle
• Choosing the Vehicle
• Setting up Media Guidelines
• Sample Media Guidelines
• Defining Inbound and Outbound Marketing
• The Reasons for Inbound Marketing
• The Five C’s of a Successful Message

Unit 3

Communication Strategies

The unit 3 covers the following topics:

• Setting a Goal for Each Communications Piece
• Setting the Objective
• Building Core Strength
• Key Words and Ideas
• Thinking MEDIA
• Sharing Information Through Media Releases
• Key Pieces of the Media Release
• Communicating Online
• Blogging Tips and Tricks
• Connecting Through Social Media
• The Importance of Social Media

Unit 4

Content Creation for Effective Communication

The unit 4 covers the following topics:

• Using Stories to Communicate
• Polishers and Time Savers
• Enhancing Your Results
• Taking Your Communication Pulse
• Focusing on the Research
• SWOT Analysis
• Maintaining Your Message in Crisis

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.