Unit 1: Elements of Communication
Understand the key components of business communication and how to align your mission, vision, and values with your marketing strategy. Learn how to create a compelling public relations plan and confidently deliver your message through pitches and summaries.

Unit 2: Developing a Communications Plan
Learn how to set clear communication goals and choose the most effective routes and channels for your message. This unit also covers media guidelines, inbound marketing strategies, and the five C’s of creating successful messages.

Unit 3: Communication Strategies
Explore how to set objectives for communication pieces and strengthen your message using keywords, media releases, and strategic thinking. Gain practical skills in online communication, blogging, and social media engagement for business success.

Unit 4: Content Creation for Effective Communication
Master the art of storytelling and content development to connect with your audience more effectively. Learn to enhance communication using research, SWOT analysis, and crisis messaging to maintain brand consistency.

The Communications for Small Business Owners QLS Level 3 course prepares learners for a variety of roles that require strong communication and marketing skills. Graduates can pursue careers as communication coordinators, public relations assistants, marketing support staff, or small business content creators. It also benefits entrepreneurs looking to enhance their brand messaging, develop media strategies, and manage online engagement effectively. With practical knowledge in crafting communication plans, storytelling, and media relations, learners are well-equipped to handle business communications in both start-up and growing business environments. This course also serves as a pathway to advanced communication or marketing studies.

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.