Public Relations and Corporate Communication

Research suggests that among the most ‘admired’ companies in Britain, up to 70% of their combined communication activity is pre-planned. Contrary to popular belief, successful public relations and corporate communication strategies don’t simply happen by chance. Instead, they are the result of meticulous research, extensive planning and careful implementation. Though reactive and impromptu activity plays a role, the vast majority of PR and communication issues are pre-planned in full. Stronger focus on planning ensures that public relations and corporate communication target the right people at the right time, through all the right channels. By contrast, any lack of planning can lead to wasted time, money and effort – perhaps even negative public opinion.

This insightful tutorial has been designed for current and prospective PR workers alike, along with business owners and senior managers. Discover what it is that makes planning so important, along with which elements of a PR strategy must be planned in meticulous detail. Explore the scope and limitations of PR planning from a contemporary corporate perspective.