Certificate in Social Media Marketing QLS Level 3

Unit 1 – What is Social Media?

Learn the basics of social media and understand how different platforms connect people and businesses in today’s digital world.

Unit 2 – Developing a Social Media Plan

Discover how to create a clear and effective social media strategy that supports business goals and targets the right audience.

Unit 3 – Building Your Social Media Team

Understand the roles and skills needed to form a successful social media team that can manage content, engagement, and growth.

Unit 4 – Using Social Media for Marketing Plans

Learn how to integrate social media into broader marketing campaigns to increase visibility, drive traffic, and boost brand awareness.

Unit 6 – Social Media Marketing

Explore proven techniques and tools for successful social media marketing, including content creation, analytics, and audience engagement.

Completing the Certificate in Social Media Marketing QLS Level 3 prepares you for various roles in the digital marketing industry. Graduates can pursue careers as Social Media Coordinators, Content Creators, Community Managers, or Digital Marketing Assistants. With experience, opportunities expand to Social Media Managers, Digital Strategists, or Marketing Consultants. This qualification is also ideal for entrepreneurs and freelancers looking to enhance their online presence or offer social media services to clients. The skills learned provide a strong foundation for a dynamic career in marketing, communications, and brand management across diverse industries.

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

What topics will I explore in the Certificate in Social Media Marketing QLS Level 3 course?
This course covers everything from the basics of social media platforms to developing strategies, building a social media team, and integrating social media into marketing campaigns.

Is this course appropriate for beginners with no prior social media experience?
Yes, the course is ideal for beginners. It starts with foundational knowledge and gradually builds up to strategic planning and content marketing.

Does the course teach practical skills like using analytics tools?
Yes, the course includes guidance on using social media analytics tools to track performance and optimize content for better engagement.

Can I apply this course to grow my personal brand or business online?
Absolutely. The course offers strategies and tips that can help you grow your personal brand or boost your business’s online presence.

Will I learn how to build and manage a social media team?
Yes, Unit 3 specifically focuses on identifying the roles, skills, and structure needed for an effective social media marketing team.

What is social marketing in simple words?
Social marketing involves using social media platforms to promote a brand, message, product, or service to connect with a target audience.

What are the 5 pillars of social media marketing?
The five key pillars include strategy, planning and publishing, engagement, analytics, and advertising.

What does a social media marketer do?
A social media marketer creates, manages, and optimizes content across platforms to grow brand awareness, increase engagement, and drive traffic or sales.

Why is social media marketing used?
It is used to build brand visibility, reach new customers, foster engagement, and support marketing goals cost-effectively.

How to create content for social media?
Effective content creation involves knowing your audience, using visuals, telling stories, and aligning posts with your brand’s goals and voice.