Types of Image in Public Relations

In today’s crowded business world, image is everything. With so many brands and businesses offering the same products and services, image can make all the difference. Ask yourself – what makes your organisation stand out from the crowd? What’s your unique selling point that differentiates you from your rivals? What makes your brand worthy of your target market’s attention? Getting ahead means creating a strong brand image and unleashing it on the world through the most effective channels. With a sufficiently powerful media image, it becomes borderline impossible to fail – whatever your line of work.

Discover what it takes to boost your PR profile through the media with this insightful tutorial. Explore the role the media plays in a contemporary PR context, along with how to create the strongest, clearest messages for your audience and the different types of image in public relations. Learn how to select the right spokesperson to represent your brand, establish effective media guidelines and comprehensively use all media channels to your advantage.