Internal Communication in PR

Far too few businesses give internal communication in PR the attention it deserves. Internal communications refers to the series of processes that collectively ensure effective and consistent communications among all participants within an organization. Its function and scope varies significantly from one setting to the next, though always plays a critical role in determining overall business performance. Strong internal communications can help improve employee engagement and motivation, while ensuring that every contributor and stakeholder is on the same page. An effective approach to public relations and strategic communications holds the key to ensuring every member of the workforce understands and appreciates their role in wider business operations.

This professional public relations and strategic communications tutorial is ideally-suited to business owners, managers and those working in PR or HR settings. Discover what it is that makes internal communications so important, along with the value of quality communications at every level. Study the potential impact of poor communications and how internal comms are directly linked with wider public relations management.