Ethics and Professionalism in Public Relations

At its core, public relations is all about influencing and controlling public opinion. For obvious reasons therefore, ethics and professionalism in public relations count for a lot. Which is something many organisations lose sight of, when fighting tooth and nail to build and boost their reputations. In theory, there’s an endless book of ‘dirty tricks’ that could be used to curry favour with the public. But there’s a big difference between winning over your target audience this way and doing so naturally. As in most areas of business, the easy option rarely tends to be the wisest option in PR. Unless you’re willing to prioritise ethics and professionalism in public relations, you could be putting the viability of your entire brand at risk.

This interesting tutorial has been designed for business owners, senior managers and anyone working in a PR role. Explore the definitions of ethics and morality from a PR context, along with the primary obligations of the public relations manager. Discover how ethics (or the lack thereof) can singlehandedly determine the effectiveness of a wider PR strategy.