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200 Hrs Duration
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Course Overview
Brand Management Courses Online Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This course will get you started on the road to creating a perfect brand. What Will Students Learn? Define what a brand is and what branding is about Define various types of brand architecture and brand extension Identify your brand’s products, its features, and their values Write a mission, vision, and style statement for a brand Describe the basics of positioning a brand Understand the basics of creating a visual identity, including a brand name, slogan, and logo Help your employees live the brand by empowering them to be ambassadors and creating strong brand touch points Effectively plan an internal and external brand launch Monitor and evaluate your brand, and understand how to respond to the results
Course Syllabus
Unit 1
What is branding?
The unit 1 covers the following topics:
- What is a Brand?
- Characteristics of a Strong Brand
- Identifying Your Products and Features
- Creating a Mission Statement
- Creating a Vision of the Future
Unit 2
Positioning Your Brand
The unit 2 covers the following topics:
- Writing a Style Statement
- Developing a Brand Name and Slogan
- Creating a Visual Identity
- Understanding Touch points
- Launching Your Brand
Unit 3
Performing a SWOT Analysis
The unit 3 covers the following topics:
- Measuring Brand Health with a Balanced Scorecard
- Middleton’s Brand Matrix
- Interpreting Evaluation Results
- Understanding Brand Architecture
- Understanding Brand Extension
Career Path
Endorsement
At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Who Shoud Take This Course
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Again! My concerns with my courses has been resolved, thanks to Sophia! I didn't know what to do then but Sophia managed to find a solution for my problem regarding in shifting courses, and viola! all has been sorted then here I am, much obliged, it was excellent customer service!
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