Brand Management Courses Online
Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This course will get you started on the road to creating a perfect brand.
What Will Students Learn?
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Define what a brand is and what branding is about
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Define various types of brand architecture and brand extension
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Identify your brand’s products, its features, and their values
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Write a mission, vision, and style statement for a brand
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Describe the basics of positioning a brand
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Understand the basics of creating a visual identity, including a brand name, slogan, and logo
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Help your employees live the brand by empowering them to be ambassadors and creating strong brand touch points
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Effectively plan an internal and external brand launch
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Monitor and evaluate your brand, and understand how to respond to the results
