Advanced Marketing Course

This intensive Level 7 Marketing Diploma takes place over a series of 08 detailed modules, as outlined below:

Module 1: Foundations of Modern Marketing

This module introduces the core principles of marketing and explains how marketing strategies shape organisational success, while also highlighting the evolution of modern marketing practices.

Module 2: Market Research, Segmentation & Consumer Behaviour

Learners explore tools and techniques for conducting market research, gaining insights into segmentation and consumer psychology to make better marketing decisions.

Module 3: Marketing Strategy & Planning

This module covers the essentials of strategic marketing planning, teaching students how to design, implement, and evaluate long-term marketing strategies.

Module 4: Product, Pricing & Brand Management

Students learn how to develop and manage products, set effective pricing strategies, and build strong brands that resonate with customers.

Module 5: Integrated Marketing Communications (IMC)

This section explores how advertising, PR, promotions, and digital channels work together to deliver a consistent brand message and strengthen customer relationships.

Module 6: Digital Marketing & eCommerce Essentials

Learners study digital tools, SEO, email marketing, and eCommerce techniques that help businesses grow and thrive in the online marketplace.

Module 7: Social Media & Influencer Marketing

This module examines the power of social media platforms and influencer collaborations in shaping consumer choices and building brand visibility.

Module 8: Sales Strategy, Presentations & Performance Optimisation

Students develop skills in sales planning, persuasive presentations, and performance analysis to maximise revenue and customer satisfaction.

Career opportunities in both traditional and digital marketing are wide open for capable and enthusiastic candidates.  Typical job titles in the field of marketing include Chief Marketing Officer, Director of Marketing, Digital Marketing Analyst, Marketing Coordinator, Marketing Consultant, Marketing Manager, Promotions Manager, Marketing Specialist and many more besides. Salaries in marketing very wildly from one position and location to the next – anything from £20,000 to more than £100,000 with experience.

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

What is the focus of the Diploma in Marketing QLS Level 7?
This advanced-level diploma focuses on strategic marketing, sales optimisation, digital marketing techniques, consumer behaviour, branding, and innovative marketing tools like SEO, PPC, and social media.

Is this course suitable for professionals with prior marketing experience?
Yes. The Level 7 course is designed for individuals with some foundational marketing knowledge or work experience who wish to advance to senior or strategic roles in marketing.

Does the course cover modern digital marketing tools?
Absolutely. Key modules include SEO, Pay-Per-Click (PPC), and Social Media Branding, ensuring learners gain skills relevant to today’s digital marketing landscape.

Are any live classes or assessments required?
No live classes are required. All modules are available for self-paced online learning, and assessments are completed online at your convenience.

Will I be able to apply these skills in real-world marketing roles?
Yes. The course offers practical, job-ready insights across marketing strategy, research, communication, branding, and digital channels, preparing you for real-world marketing challenges.

What are the 4 P's of marketing?
The 4 P’s—Product, Price, Place, and Promotion—are foundational components of a successful marketing strategy. They guide how a product is positioned and sold in a target market.

What are the 7Ps of marketing?
An extended version of the 4Ps, the 7Ps include: Product, Price, Place, Promotion, People, Process, and Physical Evidence. These are especially useful in service-based industries.

What is the duty of a marketer?
A marketer is responsible for identifying customer needs, creating compelling campaigns, building brand value, and ultimately driving sales and customer loyalty through strategic planning.

What is holistic marketing?
Holistic marketing is an integrated approach that considers all parts of the business and their impact on the customer experience—combining internal, relationship, performance, and integrated marketing strategies.

What is the evolution of marketing?
Marketing has evolved from simple product-focused selling (Product Orientation) to market-driven strategies (Market Orientation), now embracing digital, customer-centric, and value-based marketing in the digital age.