Marketing Course QLS Level 1

The certificate in marketing contains three units:

Unit 1: Marketing-an Introduction    

Marketing involves selling, delivering and advertising merchandise or services to customers who could either be consumers or other companies. This first unit defines marketing, give examples and explains the concept of marketing.

Unit 2: What is Marketing Environment?

Marketing environment refers to the forces that affect a firm’s productivity either positively or negatively. This unit gives the definition, components and importance of a market environment.

Unit 3: What is Consumer Behaviour in Marketing?

Having a proper understanding of the targeted consumers helps in adjusting marketing efforts to suit consumer behaviour. This unit helps candidates in understanding the nature of consumer behaviour and how this knowledge can be applied when choosing marketing strategies.

After completing any of our short marketing courses, candidates may decide to further their education with the higher levels of this course or begin a career in marketing with an average starting salary of £43,000 as this course fully equips them with the necessary knowledge and skills.

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

What will I learn in the Certificate in Internet Marketing Level 1 course?
This course covers the fundamentals of marketing, including marketing concepts, market environments, and consumer behaviour in the context of online marketing.

Is this course appropriate for beginners in marketing?
Yes, it is ideal for beginners. No prior experience in marketing is required, and the course builds foundational knowledge from scratch.

Are there any exams or assignments required for certification?
No formal exams are required. Learners are assessed through self-paced learning and optional activities within each unit.

How is consumer behaviour covered in this course?
Consumer behaviour is explored in Unit 3, helping learners understand customer preferences, motivations, and how to tailor marketing strategies accordingly.

What kind of certificate will I receive after completing the course?
You will receive a CPD-accredited certificate issued by OHSC, along with a Certificate of Completion from CPD Courses.

What is basic marketing?
Basic marketing involves identifying customer needs and creating strategies to promote and deliver products or services that fulfil those needs.

What are the 7 keys of marketing?
The 7 keys of marketing—also known as the 7 Ps—include Product, Price, Place, Promotion, People, Process, and Physical evidence.

What are the 4 rules of marketing?
The 4 basic rules are Product (what you’re selling), Price (what it costs), Place (where it’s sold), and Promotion (how you advertise it).

What is branding in marketing?
Branding is the process of creating a unique identity, image, and voice for a product or company that distinguishes it from competitors in the minds of consumers.

What are the 7 P's of marketing?
The 7 Ps stand for Product, Price, Place, Promotion, People, Process, and Physical evidence—key elements used to strategically market offerings.