The diploma in marketing contains ten units:

Unit 1: Marketing-an Introduction    

Marketing is inventing an irresistible offer or product and promoting or advertising it to make sales. This unit is an introduction to the marketing process, explaining every aspect of the process in detail.

Unit 2: What is Marketing Environment?

Marketing environment refers to the various positive and negative factors affecting a company’s success. The second unit defines each factor and explains how to eliminate the negative factors. It also discusses the significance and roles of marketing environment in customer relationship.

Unit 3: Markets and Markets Divisions

A market is the summation of all the buyers and sellers in an area. This unit explains the basics of a market including its features, types and examples. It also defines buying and selling as a form of exchange for profit-making and describes the process and importance of market divisions.     

Unit 4: What is Consumer Behaviour in Marketing?

Consumer behaviour in marketing is the study of people and how they make decisions in regards to a product. This unit trains candidates on studying consumers and applying their findings into the development and promotion of their product.

Unit 5: What is Market Research?     

Market research entails understanding customers. This unit explains how candidates can understand consumers and use this understanding to modify their products or services to make it more desirable. It also discusses the types and methods of market research.

Unit 6: Marketing Strategy and Planning

Marketing strategy refers to the steps that will help the marketing team attain its goals. This unit explains the process of developing the most effective plans and strategies that will improve company sales.

Unit 7: Product Development Cycle  

Product development refers to the necessary stages a new product goes through. This unit defines each stage of the product development process and states its importance in marketing.

Unit 8: Marketing: Pricing Strategies

This unit highlights some of the most productive strategies that companies apply when deciding the prices for their products and services. It states the types of pricing strategies and points out how to discern which is right for business.

Unit 9: Business Branding and Packaging

The branding and packaging of a product send a positive or negative message about the company producing that product. This unit explains the importance and differences between branding and packaging.         

Unit 10: The Promotional Mix

The promotional mix refers to the promotional methods used by a company to achieve set goals. The tenth unit of this course describes what the promotional mix consists of and explains the impact of the promotional mix on the growth of a business.

Completing the Diploma in Marketing QLS Level 4 opens doors to a variety of exciting career opportunities. Graduates can pursue roles such as Marketing Assistant, Market Research Analyst, Brand Executive, Sales Coordinator, or Digital Marketing Associate. With further experience or study, learners can advance to positions like Marketing Manager, Product Development Manager, or Advertising Strategist. The course provides a strong foundation for working in sectors such as retail, media, technology, or consultancy. It also supports those aiming to start their own business or take on freelance marketing projects with greater confidence and professionalism.

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.