Customer Relationship Management Process

It is impossible to place too much emphasis on the importance of developing strong customer relationships. An effective customer relationship management process is what makes the difference between one-off sales and dedicated customers. It is a widely-known fact that holding onto existing customers is more profitable, more cost-effective and much simpler than attracting new business. Nevertheless, the majority of organisations continue to focus primarily on new customers. Strong customer relationship management breeds not only loyalty, but the kind of word-of-mouth marketing that drives business your way naturally.

This exclusive tutorial is suitable for business managers, company owners and anyone working in customer service or PR. Explore the various different faces of customer relationship management, along with a series of key evaluation metrics and privacy issues. Learn how to build and maintain valuable customer relationships by identifying and satisfying the expectations of your target audience.