The level 5 advanced diploma in travel and tourism is divided into twelve units;
Unit 1. Introduction to Travel & Tourism
Unit 1 takes a broad luck at the 21st century travel and tourism sector, examining its recent history and ongoing importance in today’s society. Candidates also consider typical reasons and motivations for travelling, the different types of tourism and why some domestic and international destinations are considered more attractive and appealing than others.
Unit 2 – Managing the Quality of Tourism Products & Services
This unit introduces candidates to the different tourism products and services, and investigates the marketing mix from a professional viewpoint. The unit finally explores the main components that make up tourism products and the various destination considerations.
Unit 3 - The Tourism System
Unit three focuses on the lifecycle and system of the modern tourism sector. Candidates are walked through a thorough analysis of the travel sector; they also learn the risks and responsibilities of tour managers, the effect of IT on the industry and how to choose the correct tour operators in other countries.
Unit 4 - Handling Tour Operations
Unit four is concerned with handling tour operations. This unit informs candidates of the types of tour operations and the importance of a good relationship with key suppliers. Candidates are also taught training, manpower, recruitment, and the management of tour package marketing.
Unit 5 - Marketing in Tourism
The five unit travel and tourism marketing. This unit highlights the principles of effective marketing strategy and useful promotional activities. Candidates are further exposed to the planning and implementation process of professional market research, the measurement of the effectiveness of promotional strategies and the various promotional activities.
Unit 6 - Customer Quality Management
The sixth unit of the course deals with quality customer service; candidates are exposed to the concept of quality management as a fundamental part of tourism products and services. The unit covers vital concepts such as identification and assessment of customers’ needs, identifying and managing customer-related challenges and how to create and maintain good customer care.
Unit 7 - Human Resource Management Strategies
In Unit 7, candidates explore how to manage the available human resources available within the travel and tourism industry. This unit stresses the importance of hr and walks the candidates through basic human resource management strategies such as training and educating a workforce, developing practical HR strategies and adopting professional hr at every level within the industry.
Unit 8 - Transport Management
Unit 8 focuses on logistics, candidates are introduced to various transport options and a range of vital transport principles. Each transport option is critically examined for advantages and disadvantages. The unit also looks at transport service management itself.
Unit 9 - Transportation and Environment
This unit advances the transport aspect of the travel and tourism industry with relation to the environment. In this unit, candidates explore advantages and disadvantages of common transport options, the planning, marketing, organising and necessary procedures are also critically examined. Candidates also learn how to manage transport management-related issues.
Unit 10 - Crisis Management
Unit 10 of this course professionally examines a critical aspect of the travel and tourism sector; crisis management. Candidates learn how to manage crisis from the viewpoint of a tour manager or operator. Unit 9 educates candidates on the necessary procedures required to professionally manage crisis in any given situation to ensure first-rate brand representation and customer satisfaction.
Unit 11 – Management of Public Awareness Programmes
Unit eleventh introduces an interesting concept; managing public awareness programmes. This unit focuses on inbound tourism and the concept of public awareness program management, focusing largely on inbound tourism and its effect on its immediate environ.
Unit 12 – what is Sustainable Tourism?
The final unit discusses sustainable tourism. In this unit, candidates are exposed to a wide range of theories and approaches, arguments, WTO views and the roles and responsibilities of the professional tour operator.
