Building Relationships for Success in Sales Course QLS Level 1

Unit 1 – Customer Focused Selling

This unit teaches how to understand customer needs, build trust, and prioritize client relationships for better sales results. Learners explore key influences on buying decisions and discover proven techniques to connect and engage effectively.

Unit 2 – Communication Skills for Relationship Selling

Learners develop essential communication skills including active listening, reading non-verbal cues, and responding to emotions with empathy. This unit also covers networking techniques and professional social interactions that enhance long-term sales relationships.

Completing this course can open doors to a variety of customer-facing and sales-related roles across industries. Learners can pursue careers as Sales Representatives, Account Managers, Customer Relationship Officers, or Business Development Executives. It also supports those in customer service, marketing, and client engagement positions seeking to improve relationship-building skills. Entrepreneurs and small business owners can benefit by learning how to connect better with clients and partners. This course lays a strong foundation for anyone aiming to progress into higher-level sales management or customer experience leadership roles.

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

What is relationship building in sales?
Relationship building in sales is the process of creating and nurturing long-term connections with clients based on trust, communication, and mutual understanding to improve customer loyalty and sales outcomes.

What do you mean by building relationships?
Building relationships means establishing a strong connection with another person by showing interest, building trust, communicating effectively, and maintaining regular, meaningful engagement.

How do you build relationships with clients in sales?
You build relationships by listening actively to customer needs, offering personalized solutions, maintaining consistent communication, and following up after the sale to ensure satisfaction and ongoing support.

What is the key objective of relationship building in sales?
The main objective is to develop trust and loyalty, which leads to repeat business, referrals, and a stronger reputation for reliability and service.

How do you build successful relationships with clients?
Successful relationships are built by being honest, dependable, empathetic, and responsive. Providing value, showing appreciation, and staying engaged are also crucial elements.

What will I learn in this course?
You’ll learn how to understand customer needs, develop trust, improve communication, and apply relationship-based selling strategies to enhance your sales performance and customer retention.

Is this course suitable for beginners?
Yes, the course is ideal for beginners who want to develop foundational sales and communication skills focused on customer relationships and long-term success.

Does this course cover real-world examples?
Yes, the course includes practical techniques and scenarios to help you apply relationship-building strategies in actual sales situations.

Will this course improve my networking skills?
Absolutely. The course includes guidance on professional networking, social interactions, and communication tools that help strengthen your connections with clients and prospects.

Is certification included after completing the course?
Yes, you will receive a CPD-accredited certificate from OHSC, along with a Certificate of Completion from CPD Courses.com.